lululemon Enters Poland with First Physical Store
lululemon has opened its first physical store in Warsaw, Poland, marking its 100th store across the EMEA region.
The move represents the brand’s entry into the Polish market and highlights its continued expansion across Europe, the Middle East and Africa.
Building a Regional Presence Over 12 Years
The milestone comes nearly 12 years after lululemon launched its first EMEA store in London’s Covent Garden.
Since then, the retailer has expanded into 20 markets through a combination of company-operated locations and franchise partnerships, gradually building a regional footprint aligned with local demand.
Sarah Clark, Senior Vice President EMEA, said the milestone reflects both sustained growth and long-term investment in the region.
Continued Investment in London
Alongside entering new markets, lululemon is also strengthening its presence in established cities such as London.
The company recently opened a new store on High Street Kensington, its 13th location in the capital. The site spans approximately 7,000 square feet across two floors and features design elements inspired by nearby Hyde Park, including natural materials and a layout intended to create an open and welcoming environment.
The store showcases both men’s and women’s collections across categories such as yoga, training, tennis and golf.
Stores Positioned as Experience-Led Spaces
lululemon continues to position its stores as more than traditional retail environments.
“They’re places where community, movement, and wellbeing come together,” Clark said, highlighting the brand’s focus on customer experience and local engagement.
This reflects a broader shift in premium retail, where stores increasingly function as experience-led environments rather than purely transactional spaces.
Expansion Strategy Combines New Markets and Core Cities
lululemon’s EMEA strategy combines:
• Entry into new markets such as Poland
• Continued expansion in key urban locations
• A mix of owned stores and franchise operations
This approach allows the retailer to scale its footprint while maintaining flexibility across different regional markets.
Physical Retail Remains Central to Growth
The latest openings underline the ongoing role of physical stores in international retail expansion.
For brands like lululemon, stores are increasingly used as:
• Brand experience hubs
• Community engagement spaces
• Integration points between online and offline channels
As retailers continue to balance e-commerce growth with physical expansion, store networks remain a critical component of long-term strategy.